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Top Ten Tips for 
Using the Internet to Find Prospective Birth Mothers

  1. computer_searchSocial networks are free and can be very effective in spreading the word.  Set up a Facebook, Twitter, MySpace account, and YouTube. Consider using an account name that reflects your interest in adopting. (Ex. Sarah & Ben Hoping to Adopt) or setting up a Facebook page specific to your adoption. See our lists of Do’s and Dont's for Social Networking for Adoption.

  2. You must talk with your adoption agency or adoption attorney about what type of advertising your state allows you to do. If you need help finding an adoption agency, check out our resources at the Creating a Family Finding an Adoption Agency page.  If you need help finding an adoption attorney, check out the Creating a Family Adoption Attorney page..  

  3. Build your online network by joining online adoption groups, for example on Facebook and Yahoo. For suggestions of Facebook groups and fan pages to join, check out the groups Creating a Family has joined. You can simply click on the name and you will be directed to that group or fan page. Be an active member of these groups and pages by commenting and posting.

  4. Find people interested in adoption through Twitter Lists. You can go to TLists or Listorius and search for adoption. An easier way is to ask to be put on the adoption related Twitter lists maintained by Creating a Family. You can then also follow that list as a short cut to following over 1,000 people interested in adoption.
  5. Set up a website for your adoption journey.  Keep it simple. Include photos and your adoption profile.  (See suggestions on our Finding Prospective Birth Mothers page) It need not be fancy. You likely will not get many hits, so this should not be where you spend the bulk of your money. It is primarily used as a place online to include the same type information in your adoption profile. You can link to it on all your social networks and YouTube videos.

  6. Although certainly not necessary, you may want to include a blog on your website. A blog allows you to share more of your personality; however, it is sometimes a bit of a challenge to know what to post.  You will need to be fairly upbeat, and avoid sharing some of the darker sides of the adoption journey, such as your impatience and frustration.  Remember, your blog entries can be just a short update on what is happening in your life.

  7. Submit your profile to adoptive parent profile sites such as and

  8. Facebook and MySpace ads can be targeted to specific demographics, including age, education, and geographic location.  You should link to your adoption website where interested expectant women can get additional information..

  9. Google ads can also be targeted to sites where you anticipate potential birthmothers might be. Google uses the keyword, rather than demographic approach to targeting. Google ads allow you exposure outside of the

  10. Beware of adoption scams. Be smart, not afraid. Creating a Family has many resources to help you spot an adoption scam.

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